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What is performance-marketing and how it works.

What is performance-marketing and how it works. Most of the agencies, which are working and developing in marketing or media sphere, heard about performance-marketing for a long time. Before we started to write this article we surfed the internet and tried to find more or...

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How to create catchy content

Do you know that a social network user needs only about 8 seconds, to make a decision if a post is interesting or not? In this article you can find some life-hacks on how to create a catchy content of your web-page. First of all,…

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The Facebook Marketing Strategy Is An Asset

Ever wonder how to make a Facebook marketing strategy to take you less time implementing? And, most of all, how you get enough time to do what you can do best? The Answer Is Simple It should keep you on the roll. It should keep you interested. And therefore,...

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Youtube is not terra incognita in Moldova anymore!

Vivaki Moldova digital laboratory experts and its Media brands (Zenith, Starcom and MediaVest) have agreed to start to measure the real reach by Youtube video campaigns with Moldovan targeting. We are be able to gather information on age, sex, financial status and volume of people…

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Dorel Samoila: TV advertising on the edge

TV ad market in Moldova is on the down line for the last 2 years. Even understanding that 2016 is an “election” year and TV channels will have the opportunity to compensate a part of their loss from commercial advertising, the last is showing the...

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We launched PROGRAMMATIC

In June, Vivaki with the help of Digital Lab, launched first programmatic campaign. That was possible due to agreement with Google DoubleClick (which is used as a demand-side platform). 1 500 000 000 Moldova Impressions Available The collaboration with Double Click opened the access to...

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BRAND MANAGER HUNTING

Brand manager is one of those professionals whose work is vital. He is responsible for the promotion of products (both new and existing) and recognition of the most companies. However, to find a qualified employee is not so simple. Do you need a brand manager?...

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MediaVest Agency wins „CARLSBERG” media tender

Media agency MediaVest, part of Starcom MediaVest Group, won a tender for the integrated media services Carlsberg Group in Moldova. Under the terms of the tender, the agency will be engaged in the placement of advertising materials in all media channels during 2016. Media Manager...

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Digital Market overview in Moldova (year 2015)

Yearly, VivaKi agencies analyze the international and Moldovan media markets. All the collected data is structured in a common document, sent to the clients and is basically important for the next year’s planning. These researches include useful information about the media customers – target audiences,…