AGB Arianna is a syndicated research that enables us to analyze the preferences of TV viewers, as well as to evaluate in real time the act of advertising, viewing and the efficiency of its contact with the potential consumer. It is a tool that collects and analyses TV channels statistics and also, provides exact data about the most popular programs, evaluates the prime time of broadcasted channels, enables performing the analysis of television viewing for different target groups, divided by social and demographic indicators.
This tool allows us to assess competitors’ activity at several categories, considering indicators both at the level of planning the advertising campaign and within its implementation, making quick and tactical optimizations. Data provided by AGB Company is a recognized media currency on Moldovan market and price lists of all TV channels are formed based on the analysis of these data.
The calculation of final cost for TV ad placement is also performed based on the data provided by AGB.