Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on 16 July 2018. By 2020 the average person will be spending 84 minutes a…
Cannes Lions isn’t known just for the Film Festival that takes place there every year, but also for the most important creative event of the year: “Cannes Lions”. Beggining with 1954, the International Festival of Creativity “Cannes Lions” is the place where the titans of…
According to the annual tradition, the communication holding Vivaki shares the conducted analysis of the media market in Moldova. In the presentation below, you can find trends in our media industry for at least the last 5 years and the first media forecasts for 2017....
Digital Landscape 2017
What is performance-marketing and how it works. Most of the agencies, which are working and developing in marketing or media sphere, heard about performance-marketing for a long time. Before we started to write this article we surfed the internet and tried to find more or...
Do you know that a social network user needs only about 8 seconds, to make a decision if a post is interesting or not? In this article you can find some life-hacks on how to create a catchy content of your web-page. First of all,…
Recently, willy-nilly, I’ve participated in an advertising campaign with a common offer of two advertisers, “X” and “Y”. Concurrently, with the “X” advertiser our agency and me collaborated for a long time. And the “Y” advertiser collaborated with another agency. By the time, when we...
When creating content for a Facebook page, some people encounter a problem: not enough ideas. Such a situation its most likely to appear when a client decided to make everything by himself. Let’s consider that our client sells lamps. He creates a page on a...
Ever wonder how to make a Facebook marketing strategy to take you less time implementing? And, most of all, how you get enough time to do what you can do best? The Answer Is Simple It should keep you on the roll. It should keep you interested. And therefore,...
Vivaki Moldova digital laboratory experts and its Media brands (Zenith, Starcom and MediaVest) have agreed to start to measure the real reach by Youtube video campaigns with Moldovan targeting. We are be able to gather information on age, sex, financial status and volume of people…
TV ad market in Moldova is on the down line for the last 2 years. Even understanding that 2016 is an “election” year and TV channels will have the opportunity to compensate a part of their loss from commercial advertising, the last is showing the...
All interviews with Alla Malinovskaya, CEO of Solutions Hub Publicis One Ukraine and the managing partner of Vivaki in Moldova (part Publicis Groupe WW), is a flow of improvisation, although the conversation refers to serious things. The last improvisation took place during a breakfast in...
In June, Vivaki with the help of Digital Lab, launched first programmatic campaign. That was possible due to agreement with Google DoubleClick (which is used as a demand-side platform). 1 500 000 000 Moldova Impressions Available The collaboration with Double Click opened the access to...
Brand manager is one of those professionals whose work is vital. He is responsible for the promotion of products (both new and existing) and recognition of the most companies. However, to find a qualified employee is not so simple. Do you need a brand manager?...
Media agency MediaVest, part of Starcom MediaVest Group, won a tender for the integrated media services Carlsberg Group in Moldova. Under the terms of the tender, the agency will be engaged in the placement of advertising materials in all media channels during 2016. Media Manager...