App optimizes flighting to best impact sales volume/share or brand awareness levels.
To use to determine how TRP flighting impacts sales/awareness.
BAT optimizes scheduling tactics in order to maximize business results. Specifically, the tool is designed to address the following questions:
- When should you schedule your TV advertising?
- What are the optimal times of year/optimal weeks to advertise in order to achieve the strongest advertising effects at the best cost (cost/value ratio)?
- What scheduling tactics should you use?
- Should your plan emphasize flighting or continuity?
- What impact will you get on sales/awareness by adding additional TRPs within a week versus spreading weight over more weeks?