Brandimpactor - VivaKi Moldova
23209
page,page-id-23209,page-template-default,ajax_fade,page_not_loaded,,select-theme-ver-1.9,wpb-js-composer js-comp-ver-4.4.3,vc_responsive,en

Brand Impactor

brand-impactor-mediavest

App recommends emphasis of reach or frequency, estimating half-life & wear out for flighting and predicting impact of different GRP levels.

To use to determine whether to focus on reach or frequency to achieve greatest impact.

Benefits:

  • Brand Impactor analyzes your brand based on three key marketing factors (brand category, marketplace for your brand category and media/advertising message of your campaign) to produce brand-specific, actionable information to guide planning.
  • By knowing your brand’s half-life estimate, you can ensure advertising is scheduled at the right time to deliver desired results and allow for the management of hiatus periods.
  • Estimates of ad impact guarantee that the appropriate weight levels are scheduled to meet brand sales goals.