App recommends emphasis of reach or frequency, estimating half-life & wear out for flighting and predicting impact of different GRP levels.
To use to determine whether to focus on reach or frequency to achieve greatest impact.
- Brand Impactor analyzes your brand based on three key marketing factors (brand category, marketplace for your brand category and media/advertising message of your campaign) to produce brand-specific, actionable information to guide planning.
- By knowing your brand’s half-life estimate, you can ensure advertising is scheduled at the right time to deliver desired results and allow for the management of hiatus periods.
- Estimates of ad impact guarantee that the appropriate weight levels are scheduled to meet brand sales goals.