Brand Communication: “КоронА” gives more than a real taste of chocolate. It gives you a sensual experience.
Mini film “Night Train” was just such an experience. In an effort to create something more than just a TV spot, “КоронА” shot a 4-minute video film “Night Train“, which allows to load the target audience to the world of dreams and desires.
The goal: to develop a comprehensive communication plan to reach the maximum number of contacts, taking into the specificity of placing of a 4 minute video, that couldn’t be placed in the usual way on the standard media channels.
At the stage of debriefing in partnership with Client there was made a deep analysis of potential customers. The goal was to answer the questions of the first stage of a comprehensive communication plan in accordance with own SMG agencies methodology – Connection planning: WHY, WHO, WHAT & HOW…