- strengthen and focus brand image,
- draw attention to a new line of mobile smartphones.
Media channel: outdoor advertising
For the achievement of its goals within use of one media communication channel, the Agency determined for itself the following task – to implement the complex of available tools in the out of home advertising media channel, allowing to construct the promotion of the brand with focus on image and exclusivity, as compared to the competitors.
At the first stage the Agency developed the address program with focus on non-standard and big format decisions (arches, brandmauer, etc.)