The working process with AGB data consists in setting the necessary parameters for certain data in Arianna (AGB software for data analysis) and downloading the raw sets of numbers for further manual analysis, which is done by media persons in the agencies.
Manual analysis of these data amount and based on it, the forecast of potential target audience reach by the end of ad campaign (as one of the potential indexes used during planning), is often a time-consuming process. The time needed for one reach simulation and effective coverage forecast according to the set parameters, takes approximately 20 minutes and the number of required simulations can reach more than 20 per one campaign (which means 400 minutes, or almost 7 working hours).
EXAMPLE of 1 of 3 (at least) stages in AGB data preparing for analysis and planning of the coverage index. A large volume of information should be grouped and then on the basis of selected brands the forecast for the future TV campaign can be made: