Brand – Nescafè 3in1;
– Support launch of Nescafè 3in1 new package design (considering the limited budget)
– Involve young and active TA
– Support brands communication about “Active life style”
Media Channels: Digital, OOH
Campaign general idea – a photo contest, those interested need to upload photos on instagram with #after3in1. Photos should explain how Nescafè 3in1 inspire youngsters to do great stuff.