Brand – Coca-Cola, campaign “Share a Coke”
Description – During the summer of 2013 Coca-Cola launched on Moldavian market “Share a Coke” campaign, during which were created personalized bottles with most popular names. The hashtag #ShareaCoke was aimed to spread a little more happiness among TA.
Agency goal- to create a complex multimedia campaign in order to spread the #ShareaCoke idea and build awareness.
Media Channels – TV, Digital, Outdoor.
Extra mile: Using QR code on the billboard a person was redirecting to the Aurasma application in which the picture from billboard revives – bottle starts to move and names start to change (see the example below).
Results – 8% of TA used Aurasma application, 85% overall RCH