Catalyst – a tool owned by VivaKi. It enables us to select the most suitable communication channels and formats, depending on specific objectives and the current situation of the brand. It optimizes the budget by removing ineffective duplication of communication channels. It works best with data provided by Touchpoints. Catalyst is a working space where the agency and the client can work together to find and implement the best solutions for the brand promotion, from budgeting to choosing efficient communication channels.