K2 is an optimizer for strategic and tactical TV planning. It is a program that operates based on data provided by AGB in real time. It also enables us to optimize our work while planning TV placements.
The software analyses data, develops effective campaign scenarios and provides possible results of taken actions. It reduces the time required for choosing the best option and allows us to minimize the placement budget by increasing the efficiency results.
K2 is a very flexible tool instantly adapting to the changes of the market indicators. It provides the best solution for campaign development – which is VivaKi’s unique advantage on the Moldovan market.