Changes in Vivaki Moldova structure, part of Publicis One
Looking for services quality increase, provided to our clients, and in order to raise our standards and bring them in line with the global Publicis One standards, starting 1st of March, in Vivaki Moldova structure were operated following changes:
- From 1st of March, in our agencies group was created a new position – Vivaki Brand Strategies Head, occupied by Alexander Zorkin, which held the position of Starcom & MediaVest Moldova director till end of February this year. On the new role, Alexander will implement the Publicis One global standards and be responsible for all created media & communication strategies quality, and controlling the achievement of all set KPI’s as a result of such strategies realization.
- As a result of Alexander move to new position, starting 1st of March, the role of Starcom & MediaVest Moldova director will be taken by Anastasiya Makova. Anastasiya is a new employee for Vivaki team and come from Ukraine. She has a big experience in working for media agencies in Ukraine, also, the last few years, Anastasiya lead the new business development direction in the biggest sales house in Ukraine, holding the position of strategic media planning and innovations director. More information about Anastasiya experience you can learn from her biography on our website.
- Also starting 1st of March, another new position was instituted – Vivaki Digital Head. Which proudly was offered to Sergiu Cocieru, previously responsible for analytics direction in our group digital department. Sergiu main task in his position will be the increase of Vivaki Moldova digital expertise to Publicis One standards in this field and also the implementation of new standards in Vivaki Moldova clients digital strategies.
We believe that these changes will permit to increase the quality standards and increase the efficiency of solutions provided by Vivaki Moldova agencies to current and potential, new group clients, bringing them in full concordance with analogical Publicis One global standards.
We hope that the team strengthening at group level, will positively influence the possibilities of Vivaki Moldova in general and each our agency in particular, giving more opportunities to all our clients and fully realize the ideology of Publicis Groupe transformation – “ The Power of One”
About Publicis One
Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. Built with clients’ interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe’s four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi& Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue499), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health(Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with more than 7,500 employees in 50 countries, is spread across Latin America, Europe,Middle East, Africa and Asia. We are united behind Publicis Groupe’s ambition to deliver on the value of “The Power of One” to clients.
About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. Active across the entire value chain, from consulting to creation and execution, Publicis Groupe offers its clients a unified, fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: “Publicis Communications”(Publicis Worldwide with MSLGROUP, Saatchi & Saatchi, Leo Burnett, BBH, and Prodigious), “Publicis Media” (Starcom, Zenith, Mediavest | Spark, and Optimedia| Blue 449); “Publicis.Sapient” a one of a kind global digital platform (SapientConsulting, SapientNitro, DigitasLBi, Razorfish ) and Publicis Healthcare. Present in over100 countries, the Groupe employs more than 77,000 professionals.
LinkedIn: Publicis Groupe