MediaVest Agency wins „CARLSBERG” media tender
Media agency MediaVest, part of Starcom MediaVest Group, won a tender for the integrated media services Carlsberg Group in Moldova. Under the terms of the tender, the agency will be engaged in the placement of advertising materials in all media channels during 2016.
Media Manager of Carlsberg Ukraine Yulia Oschenko thanked the Agency for participation in media tender and noted: «MediaVest demonstrated high professionalism and a deep understanding of the media market, the agency has done large and high-quality work to offer innovative approaches to the planning of video advertising. I would also like to admit an outstanding teamwork.”
“The tender was really difficult – said media director of SMG Alexandr Babilev – despite the fairly tough competition, the proposed strategy of cross media communication Neutral Screen Planning, allowed us to win the tender and to defend our recommendations – which are the strengthening communication with potential consumers of beer by placing offline (TV) and online video.”
SMG CEO Alexandr Zorkin said: “Competition during the crisis only grows as increasing customer demands to seek the most effective solutions while optimizing budgets. Optimize budgets happenes thanks to the media channels that have greater conversion of the subsequent goods sale. SMG team reacts to all changes and has all the sources and the necessary expertise to deal with such problems.”
MediaVest – is a leading full cycle media agency that operates on Moldovan market since 2011. It is part of the international advertising and communications group Publicis One, in Moldova it is part of VivaKi Moldova Group. The agency specializes in providing a full range of services in the field of media planning and media buying. Learn more about the group on the website.
„CARLSBERG” S.R.L is part of the Carlsberg Group, one of the leading brewing groups in the world with a large portfolio of beer brands and other beverages. The Carlsberg Group employs more than 45,000 people, and the Group’s products are for sale in more than 150 markets around the world. In 2015 it sold about 36 billion bottles of beer. On the Moldova market Carlsberg is presented by the following brands: Carlsberg, Guinness, Grimbergen, Somersby, Tuborg, Ice Mix, Baltika, Žatec Goose Zhigulevskoe Zaporizhzhya Bottling, Zhigulevskoe Ukrainian spill, Kronenburg 1664, Lviv, Robert Doms, Slavutych, Kvass Taras.