Xplane is a company engaged in syndicated quantitative study on a regular basis – Consumer Target Index (CTI). Research is a source of information on such characteristics as:
- Consumption of 54 categories of goods and services
- Socio-demographic profile
- Psychographics
- Media consumption
- The audience of radio stations and print media
- Advertising perception
- Lifestyle and leisure
Characteristics of the study:
General population: the urban population in Moldova from 12 to 65 years.
Sample: multistage, stratified, individual, using the quota method of selection of respondents at the last stage. Quota parameters: region of residence, type of city, gender, age. The sample includes 47 cities.
Sample size: 1 200 respondents in one wave of the study (2 400 respondents a year).
Frequency: 2 times a year.
Method: a telephone survey (CATI)